Your Medical Imaging Cloud.
Thursday, october 11th, 2018
1:00 PM to 2:00 PM EDT

Strategies to Preserve Imaging’s Market Share in a Price Sensitive Environment

 Understand trends in patient consumerism and price transparency - Patients are willing to shop around for outpatient exams. 


 Understand Market Specific Pressures - Determine the level of price transparency. 


 Provide Accurate Price Estimates - Establish infrastructure to provide timely and accurate price estimates.

Focus on the Patient's Experience - Demonstrate quality from the beginning of a patient's journey.


Reestablish Program Value to Protect Core Business - Explain value to referring physicians and patients.

Offer Price Competitive Options Consider imaging price cuts.


Erin Lane, Consultant
Erin Lane
Advisory Board

Erin is a researcher with the Advisory Board’s Imaging Performance Partnership, which provides best practice research and strategic guidance to imaging leaders and radiologists. Erin’s primary areas of focus include policy analysis, imaging appropriateness, and outpatient growth strategy. She has also authored and presented work on interventional radiology and financial sustainability for imaging service line leaders and radiology group executives.

Erin holds a BS in Biochemistry and Molecular Biology from the University of Richmond. Prior to joining Advisory Board in 2013, Erin conducted research in Richmond’s Biology Department. She studied the prevalence of the bacterium resulting in Lyme disease, integrating field and lab data to examine the public health risk of tick-transmitted diseases.

Jason Howie
Jason A. Howie
Ambra Health

Director, Demand Generation & Operations, Ambra Health. For over 6 years, Jason has worked with a wide variety of SaaS technologies. Jason specializes in developing and implementing end-to-end marketing campaigns and operations initiatives for healthcare-focused B2B startups. Jason graduated from Rowan University’s Rohrer College of Business with an MBA in 2012. When not analyzing the latest reports and industry trends, Jason is likely to be found biking along the Schuylkill River in Philadelphia, PA.